CBC, Rogers, and NHL Deal and Impact on Sport

CBC, Rogers, and NHL Deal and Impact on Sport

by Adam Goodwin | 2013 | Posted: November 26, 2013 | Last Updated: November 28, 2013

Rogers and NHL Broadcast Deal

Today, Rogers and the NHL announced, Rogers is paying the NHL over $5 billion for the right to broadcast NHL games across Canada (CBC article available by clicking here).

What does this mean for sport? If the NHL gets more money from broadcasting, will spend more money. Because a NHL department received a 5% budget increase they will keep expecting that year after year. What happens when broadcasters refuse to continue spending more and more, year after year, on broadcast rights?

The NHL will look elsewhere to find more money and grow budgets. Eventually, the fan will be directly targeted by the NHL to pay for these increases; not to mention the teams also trying to find ways to increase the profits for their owners each season.

Sport is meant to be a cornerstone of a healthy and vibrant community. Young athletes could watch their favorite pro player and be inspired to continue working hard to make it to the next level. If pro sports is, in many instances, too expensive for many in Canada to watch, what will this mean for current young athletes?

What will happen to communities as fans start to get turned off by being the personal piggy banks of professional sports teams and leagues? Teams will either fold due to a large loss of profit, will move to richer areas of the country or planet, or will have to return to a time of more reasonable and sustainable salaries and ticket prices.

The Rogers-NHL deal is not going to cause all this. It is a sign of the symptoms going on behind-the-scenes. As companies spend more, consumers will, in some way, have to pay more. Companies can’t just make money appear from nowhere.

Professional sports organizations, teams, and leagues must remember the vital role sports and teams play in their communities and the citizens living in these cities. We must not and cannot turn pro sports into a life of the rich entertainment venue.

A Call To Action

Is sport becoming another luxury item for the rich? Not just spectator sports. What about the increasing cost of being a part of a school team as teams travel further and further and the costs increases for team members?

We must ensure all can have access to sport.

Further Reading

Based on reading this post, you may wish to read: Okanagan Elite Athlete Values


These are one person’s thoughts and opinions.  I welcome and strive to get your feedback and own thoughts. Feel free to comment below or connect with me via social media.

Adam Goodwin is a Canadian working in the United Kingdom, and is a proud shameless idealist. His parents currently work in Cairo, Egypt. He has siblings and distant family in Canada and around the rainbow nation’s only home. Follow his year+ overseas on Twitter (@adam13goodwin) and on this blog.



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  1. Well said Adam…………..playing and watching sport needs to be for EVERYONE !!!

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